Alexander Atkins

Blog posts and tips

Strategic Marketing: Your Brand and Your Target Audience

By Alexander Atkins / April 29, 2018 /

Dress for success Everyone knows the adage “dress for success.” When you go for a job interview, make a pitch to investors, close a deal, or give a talk at a conference, you should heed that advice. And yet, online you will often come across websites and companies that are simply not “dressed for success.”…

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Six Graphic Design Lessons that Management Needs to Know

By Alexander Atkins / January 8, 2018 /

I’ve worked with Silicon Valley companies and organizations of all sizes for the past three decades. Here are six lessons about graphic design that all companies should learn.

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