Jay Cornell
Blog posts and tips
This piece is not about how to write, but about how to organize an often confusing process.
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We like to think of ourselves as rational beings. Facts and logic are the most important factors in our decision-making process, right? But humans are complicated beasts, susceptible to all sorts of biases and illogic. The famous English philosopher and mathematician Bertrand Russell (1872-1970) is not usually thought of as a source of marketing wisdom,…
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Every company wants to be successful, but do they know how to become successful? A company might have the market cornered, great talent, and lots of money, and still fail. How does this happen? “If you don’t have the time to do it right, when will you have time to do it over?” — John…
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Maximizing your marketing budget is all about making the key decisions and making them at the right time. Creating a marketing budget can be challenging, and some top execs will simply delegate the task to others. But our experience shows that the executive team of a well-balanced company will create a budget that is in…
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With so many of today’s tech giants founded by people in their 20s, it’s easy to think that tech is a game for the young. New ideas! Youthful energy! Willingness to take risks! Even naiveté can be a virtue: not knowing “the way it’s always been done” can be an advantage. Unfortunately, youthful energy and…
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