Jay Cornell

Blog posts and tips

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How to Write a Website

By Jay Cornell / November 16, 2020 /

This piece is not about how to write, but about how to organize an often confusing process.

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What Bertrand Russell Can Teach Us About Marketing

By Jay Cornell / May 18, 2018 /

We like to think of ourselves as rational beings. Facts and logic are the most important factors in our decision-making process, right? But humans are complicated beasts, susceptible to all sorts of biases and illogic. The famous English philosopher and mathematician Bertrand Russell (1872-1970) is not usually thought of as a source of marketing wisdom,…

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Why Your Company Should “Get it Right the First Time”

By Jay Cornell / November 29, 2017 /

Every company wants to be successful, but do they know how to become successful? A company might have the market cornered, great talent, and lots of money, and still fail. How does this happen? “If you don’t have the time to do it right, when will you have time to do it over?” — John…

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Five Steps to Maximize Your Marketing Budget

By Jay Cornell / August 30, 2017 /

Maximizing your marketing budget is all about making the key decisions and making them at the right time. Creating a marketing budget can be challenging, and some top execs will simply delegate the task to others. But our experience shows that the executive team of a well-balanced company will create a budget that is in…

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How Experience Can Prevent Five Classic Startup Marketing Mistakes

By Jay Cornell / July 26, 2017 /

With so many of today’s tech giants founded by people in their 20s, it’s easy to think that tech is a game for the young. New ideas! Youthful energy! Willingness to take risks! Even naiveté can be a virtue: not knowing “the way it’s always been done” can be an advantage. Unfortunately, youthful energy and…

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