Blog posts and tips

Strategic Marketing: Your Brand and Your Target Audience

By Alexander Atkins / April 29, 2018 /

Dress for success Everyone knows the adage “dress for success.” When you go for a job interview, make a pitch to investors, close a deal, or give a talk at a conference, you should heed that advice. And yet, online you will often come across websites and companies that are simply not “dressed for success.”…

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SEO: Three Reasons to Get it Right From the Start

By Timothy Thomas / January 15, 2018 /

Your website will rely on discoverability by search engines to help drive traffic, sell products, and generate leads. But too often, search engine optimization (SEO) is an afterthought: considered only after a site has gone live and the first wave of marketing impact has subsided. At RolloutSF, we’ve learned that it’s better (and less costly)…

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Why Your Company Should “Get it Right the First Time”

By Jay Cornell / November 29, 2017 /

Every company wants to be successful, but do they know how to become successful? A company might have the market cornered, great talent, and lots of money, and still fail. How does this happen? “If you don’t have the time to do it right, when will you have time to do it over?” — John…

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Five Steps to Maximize Your Marketing Budget

By Jay Cornell / August 30, 2017 /

Maximizing your marketing budget is all about making the key decisions and making them at the right time. Creating a marketing budget can be challenging, and some top execs will simply delegate the task to others. But our experience shows that the executive team of a well-balanced company will create a budget that is in…

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How Experience Can Prevent Five Classic Startup Marketing Mistakes

By Jay Cornell / July 26, 2017 /

With so many of today’s tech giants founded by people in their 20s, it’s easy to think that tech is a game for the young. New ideas! Youthful energy! Willingness to take risks! Even naiveté can be a virtue: not knowing “the way it’s always been done” can be an advantage. Unfortunately, youthful energy and…

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